KAUSHALYA DE SILVA

Hi, I'm Kaaya (short for Kaushalya de Silva), a marketing professional and academic researcher with over a decade of expertise in decoding how people think, behave, and engage with brands. My work specializes in neuromarketing, digital anthropology, digital marketing, and consumer behavior, blending neuroscience, social science, technology, politics, and marketing to deeply analyze behavioral economics.

My passion lies at the intersection of neuroscience, technology, and social science, where I explore:

• Neuromarketing: The brain science behind consumer decisions.
• Digital Anthropology: How culture shapes online behavior.
• Consumer Psychology: Why we buy what we buy.
• Behavioral Economics: The irrationality of "rational" choices.

I'm passionate about bridging theory and practice—whether through data-driven marketing strategies, academic research, or exploring how politics and technology redefine human behavior. Let's connect if you geek out over brains, brands, or the hidden forces driving our digital lives!